Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you start to make the biggest impact?

At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns that feel alive; they’re innovative, tailored, and sometimes so smart, you’d swear they were made by humans.

A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collaborator, is a fantastic way to brainstorm, outline, and yep, even organize and polish my ideas.

There’s no way around it — every business needs to drive leads to grow.

Discover 16 competitor monitoring tools to help you keep tabs on your competition and outperform them.

We all know AI assistants can help with marketing tasks. But, here’s what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen.

I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that the CEO is asking why the competitor is “suddenly everywhere.”

The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a clean, focused page that broke down what the ebook included, how to get it, and why it was worth checking out.

Learn to analyze competitor website traffic and compare metrics, engagement, devices, and demographics.

I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re scared to fail to learn. It’s ingrained early in our studies — As are good, Fs are bad, and you’d better learn the right answers before time runs out.

If you want great results from AI, you need to master the art of crafting the right requests, and that starts with having strong AI prompt examples to work from.

A couple of years ago, I deleted my Instagram account (after realizing I was spending 4+ hours a day on the app).

Learn how LLM optimization (LLMO) can help you get more visibility in ChatGPT, Google AI Mode, and more.

Competitive insights are learnings about rival businesses that help you make better business decisions.

Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read: messy economic times), we’re all watching our wallets, trying to keep spending down, and questioning where our dollars go. And it’s not just consumers — businesses, too, are monitoring budgets and seeking better deals.

LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s fighting for attention on every other platform, LinkedIn remains a place where smart marketers can still build massive audiences without burning through ad budget.

With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that AI in content marketing will (and may already) be an integral part of the digital marketing landscape.

Learn why we don‘t recommend using meta keywords or meta keyword tags as part of your SEO strategy.

If you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy this master’s take: “The amount of blog posts that are written with AI is at an all-time high… And all of it is trash.”

You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That’s the kind of stuff I live for.