Digital Discovery

Boost Your Online Visibility with Digital Marketing Discovery

As marketing trends continuously evolve, it's more important than ever to stay ahead of the curve. From Google algorithm updates impacting search rankings to social media platforms revolutionizing audience interaction, navigating this dynamic landscape requires a strategic approach.

That's where Lewis Marketing comes in. Through our Digital Marketing Discovery process, we identify insights from your audience and leverage industry best to help you elevate your competitive edge.

What is a digital marketing discovery?

At Lewis Marketing, our Digital Marketing Discovery process goes beyond the surface to unveil the core elements driving your online success. This comprehensive exploration encompasses meticulous research, analysis, and a thorough site audit tailored to your business needs.

Through Digital Marketing Discovery, we delve deep into understanding your target audience, industry dynamics, competitor strategies, and emerging trends in the digital landscape. By leveraging our expertise and insights, we uncover valuable opportunities to refine your marketing strategies and enhance your online presence. Whether it's optimizing your website for search engines, refining your social media approach, or identifying new avenues for growth, Digital Marketing Discovery sets the foundation for your digital success with Lewis Marketing.

What are the benefits of a Digital Marketing Discovery?

For small to medium-sized businesses, navigating the fast-paced world of marketing can be daunting. Often, there's little time to pause and assess the effectiveness of your digital strategies.

We can help.

Through our Digital Marketing Discovery service, designed specifically for businesses like yours, you gain access to a team of dedicated experts. We devote exclusive time to analyzing your marketing tactics and elevating your ongoing efforts, ensuring that your business stays competitive in the ever-evolving digital landscape.

Gain Comprehensive Insights into Your Industry's Digital Terrain

In our comprehensive process, which includes an SEO audit, Google Analytics audit, and competitor audit, we gather valuable data insights. These insights are then distilled into digestible bits of information to be shared with your team. By leveraging these insights, we help you stand out in your industry and uncover opportunities to enhance your digital presence, identify where competitors are most active on social media, and seize the opportunity to engage users with superior content.

Additionally, our tailored snippets ensure your brand secures the top spot on search engine results pages (SERPs), maximizing your visibility and impact.

Elevate Your Marketing Strategy with Data-Driven Solutions

Unlock the full potential of your marketing efforts with Lewis Marketing's data-driven solutions. By harnessing the power of data, we help you make informed decisions that drive tangible results. Our comprehensive approach includes thorough analysis and interpretation of key metrics, allowing us to tailor strategies that resonate with your audience and propel your business forward. Whether it's optimizing your SEO strategy, refining your social media approach, or identifying new opportunities for growth, our data-driven solutions ensure that every marketing decision is backed by actionable insights. With Lewis Marketing, you can maximize your marketing efforts and achieve measurable success in today's competitive landscape.

Get Personalized Recommendations for Enhanced Web Performance

At Lewis Marketing, we understand the importance of a high-performing website in today's digital landscape. That's why we offer tailored recommendations to help you improve your web performance. Our experts conduct thorough assessments of your website, analyzing key metrics and identifying areas for enhancement. Whether it's optimizing page speed, improving user experience, or enhancing SEO, we provide actionable insights that are customized to your unique business needs. With our personalized recommendations, you can take your web performance to the next level and drive better results for your business.

Gain Insight into Solutions Driving Growth

We're committed to helping you understand which solutions are propelling your business toward growth. Through our comprehensive analysis and strategic expertise, we turn insights into the most effective possible strategies for your business. Whether it's optimizing your SEO tactics, refining your social media approach, or implementing targeted advertising campaigns, we tailor our recommendations to align with your growth objectives. With our guidance, you can make informed decisions that drive measurable results and position your business for long-term success.

Engage in Digital Best Practices & Insights with Our Experts

After each audit, Lewis Marketing and relevant stakeholders from your team will gather to discuss our findings. As a trusted digital marketing agency specializing in serving small to medium-sized businesses, we've partnered with entrepreneurs managing their own marketing efforts and growing companies with limited resources. As a crucial aspect of our Digital Marketing Discovery process, we present our findings in a straightforward presentation, detailing prioritized next steps to initiate website improvements. Following our discussion, we provide you with a copy of our presentation and any additional resources to support your ongoing efforts.

What does a Digital Marketing Discovery include?

In our commitment to enhancing the online experience for your website users, Lewis Marketing has streamlined our process to facilitate seamless navigation through the solutions and outcomes presented during our Digital Marketing Discovery. As we conduct our core SEO, Google Analytics, and competitor audits, we maintain regular communication with your team to discuss next steps and recommended initiatives. Furthermore, we offer optional audits for Google Ads and social media to provide comprehensive insights and inspire ideas across various digital channels. At the conclusion of each meeting, we provide you with a copy of our presentation for reference and ensure enthusiasm for pursuing the identified opportunities.

SEO Audit

Starting with the SEO audit as the cornerstone of our Discovery process, Lewis Marketing meticulously examines your website's foundation to uncover any vulnerabilities before addressing other areas. This includes a thorough error check, utilizing our advanced digital tools to crawl your site and compile a comprehensive list of errors, encompassing technical, on-page, and image-related issues. Additionally, we assess your site's content for potential optimizations, such as linking opportunities, navigation structure, content length, and structured data implementation.

Utilizing our proprietary automated grading scale for SEO health, we provide insights into your site's current performance, grading it from A to F based on the severity of errors per page. Throughout the process, we discuss strategies to resolve each error type, along with their locations, and emphasize how rectifying these issues enhances Google's recognition and ranking of your content.

Why do you need an SEO audit?

SEO audits are essential for uncovering errors such as technical and sitemap issues that hinder your website's ability to rank effectively in search engine results. Failure to address these issues can render all your digital efforts futile, as search engines may not display your page to users. Conducting an SEO audit is a critical step in identifying and rectifying errors to claim higher rankings.

If your website suffers from significant issues, it may be inaccessible to Google's crawlers, preventing them from indexing or listing your content in search results. Even if your website boasts top-notch content, it remains invisible to users if it lacks a robust SEO foundation. By offering search engine optimization recommendations upfront, we ensure that all your subsequent digital marketing endeavors yield results, as Google recognizes your site as authoritative and trustworthy.

Producing exceptional content pieces or compelling videos showcasing your services can have a significant impact, but their effectiveness hinges on Google's ability to accurately assess your site content and display it in relevant searches. Thus, investing in an SEO audit ensures that your website is optimized to maximize visibility and attract organic traffic, ultimately driving your digital marketing success.

Google Analytics Audit

A Google Analytics Audit ensures that your platform settings are optimized to capture the most relevant insights, especially with the recent shift to Google Analytics 4. Our aim is to ensure that your website is primed to capitalize on conversion opportunities, and the audit helps prioritize elements of your site based on visitor behavior, highlighting what holds the most value to them.

Additionally, our team at Lewis Marketing evaluates traffic sources and channels to understand how users discover your site and what drives their engagement. We delve into user behavior, examining which pages they visit, how long they stay engaged with your content, the types of events they interact with, and which conversions receive the most attention. By sharing our industry insights and best practices with your team, we empower you to identify missed opportunities, expand into new markets, and continually gather and interpret data for future growth.

Competitor Audit

Conducting a competitor audit sheds light on your top competitors, enabling us to identify potential opportunities to surpass them in search rankings, social media engagement, and overall online presence. By analyzing the strategies that are already yielding success in your industry, you can leverage proven tactics to gain a competitive edge.

To kick off the process, Lewis Marketing asks you to nominate two competitors for closer examination. Our team will then select a third competitor to analyze, based on their prominence in search results. Our ultimate objective is to outperform competitors by devising a clear action plan to dominate search results with relevant keywords and content optimized for rich results. We also identify opportunities to create more compelling content for the social platforms frequented by your target audience.

In addition to strategies aimed at surpassing your competitors in key traffic areas, we explore ways to enhance the user experience with engaging web elements. This approach not only boosts your visibility but also solidifies your position as an industry authority.

Optional Digital Marketing Discovery Audits

Once our core audits covering SEO, website analytics and competitor insights are complete, we offer the opportunity to dive further into additional web traffic sources through our Google Ads audit and social media audit. These additional steps further your ability to get ahead of competitors with best practices to attract paid traffic to your site and boost brand reach on social media.

Google Ads Audit

Our Google Ads audit goes beyond surface-level metrics to evaluate the performance and effectiveness of your Google Ads campaigns. We delve into various aspects such as ad copy relevance, keyword targeting precision, ad group organization, bidding strategies, and budget allocation. By analyzing your Google Ads account, we identify strengths, weaknesses, and areas for optimization, helping you refine your advertising strategy to maximize ROI and achieve your campaign objectives.

Social Media Audit

In today's digital landscape, social media plays a pivotal role in engaging audiences and driving brand awareness. Our social media audit examines your presence across different platforms, including Facebook, Instagram, Twitter, LinkedIn, and more. We evaluate factors such as content quality, audience engagement levels, brand consistency, follower demographics, and platform-specific best practices. Through our audit findings, we provide actionable recommendations to enhance your social media strategy, optimize content performance, and foster meaningful connections with your target audience.

Website Performance Audit

Your website serves as the cornerstone of your online presence, and its performance directly impacts user experience, search engine visibility, and conversion rates. Our website performance audit focuses on assessing various technical aspects of your website, including site speed, mobile responsiveness, navigation structure, user interface design, and overall functionality. We conduct comprehensive tests and analyses to identify any performance bottlenecks, usability issues, or optimization opportunities. Our audit report includes actionable insights and recommendations to improve website performance, enhance user engagement, and drive conversions.

Email Marketing Audit

Email marketing remains one of the most effective channels for nurturing leads, driving conversions, and fostering customer loyalty. Our email marketing audit evaluates the effectiveness of your email campaigns, from design and deliverability to engagement metrics and conversion rates. We assess key elements such as email content relevance, subject line effectiveness, segmentation strategies, automation workflows, and compliance with best practices and regulations. Based on our audit findings, we provide personalized recommendations to optimize your email marketing efforts, increase subscriber engagement, and achieve your marketing objectives.

I'm all done with the Digital Marketing Discovery Process…What should I do now?

So, we’ve thoroughly examined every aspect of your website, delved deep into your competitors’ online strategies, and unearthed the SEO errors impacting your site. As a result, you've received a wealth of actionable insights from our team. What comes next?

Building upon the insights gleaned from the Digital Marketing Discovery, we now formulate a strategic plan to address the identified issues on your site and pave the way for future success. Our priority is to rectify critical SEO errors highlighted in the audit, ensuring a sturdy foundation for any forthcoming endeavors by our team or yours. Our experts will present a tailored strategy to kickstart the process, and we're here to assist in refining it to address the most pressing issues while your team focuses on marketing initiatives they're passionate about.

Rest assured, we don't leave you hanging without a roadmap for the journey ahead. Lewis Marketing remains dedicated to maximizing the insights uncovered during the Digital Marketing Discovery and is prepared to dive back in to further enhance your online presence as a committed partner every step of the way.

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