How To Utilize The Power of OTT

What is Addressable OTT Advertising?


In the fast-evolving landscape of digital marketing, local businesses in Northwest Iowa are presented with powerful tools to enhance their outreach and connect with their target audience effectively. Two such groundbreaking technologies are Connected Television Advertising (CTV) and Over the Top Advertising (OTT). In this blog post, we'll explore the intricacies of these tools, highlight the differences between them, and shed light on why it is imperative for local businesses to leverage them in 2024.

Understanding Connected Television Advertising (CTV) and Over the Top Advertising (OTT):

Connected Television Advertising (CTV) and Over the Top Advertising (OTT) are revolutionizing the way businesses reach their audience through television content. CTV involves advertising on smart TVs and internet-connected devices, allowing businesses to target specific demographics with precision. On the other hand, OTT extends beyond traditional cable and satellite services, delivering content over the internet through platforms like Hulu, Netflix, and Amazon Prime.

Distinguishing Between CTV and OTT:

While CTV and OTT are closely related, they differ in the way they deliver content. CTV generally refers to streaming on smart TVs, whereas OTT encompasses any content delivered over the internet, including on smartphones, tablets, and computers. Understanding this difference is crucial for local businesses to tailor their advertising strategies effectively.

Importance for Local Businesses in 2024:

  1. Targeted Reach: CTV and OTT allow local businesses to target their audience more precisely, ensuring that their advertisements reach the right demographics.

  2. Cost-Effectiveness: Compared to traditional TV advertising, CTV and OTT are often more cost-effective, making them attractive options for businesses with limited budgets.

  3. Flexibility and Interactivity: These platforms offer dynamic and interactive advertising options, allowing businesses to engage with their audience in innovative ways, such as clickable ads and interactive overlays.

  4. Data-Driven Insights: CTV and OTT provide detailed analytics and insights, allowing businesses to track the performance of their campaigns and make data-driven decisions for better results.

  5. Adapting to Changing Consumer Behavior: As more viewers shift towards streaming services and digital platforms, local businesses need to adapt their advertising strategies to meet their audience where they are.

Lewis Marketing Leading the Way:

Navigating the complexities of CTV and OTT can be challenging for local businesses. That's where Lewis Marketing steps in. As the leading digital marketing agency in Northwest Iowa, we specialize in simplifying the process for local businesses. Our experts handle the technical aspects, allowing businesses to focus on what they do best. With a proven track record of successful CTV and OTT campaigns, Lewis Marketing is your trusted partner in harnessing the power of these advertising tools without delving into the complexities.


Connected Television Advertising and Over the Top Advertising have emerged as indispensable tools for local businesses looking to enhance their digital marketing efforts. Understanding the differences between CTV and OTT is crucial for creating targeted and effective campaigns. As 2024 unfolds, local businesses in Northwest Iowa can stay ahead of the curve by embracing these technologies. Remember, Lewis Marketing is here to guide you through the process, ensuring your business reaps the benefits without getting bogged down in the technical details.

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