Test Your Website
Answer these short questions about your website and see if it’s just a pretty brochure or if it’s actually doing work.
Building your report…
How much should you spend on ads?
Answer four quick questions. You'll see a realistic monthly ad budget and what it could bring back to your business.
Choose the outcome you want. Your budget and 90-day plan will adapt.
How ready is your business to advertise?
Check what is already in place. This helps identify what to improve before increasing spend.
Advertising readiness: 0/100
Start with the basics.
What could your available budget accomplish?
Planning projection only. This does not change your goal-based recommendation above.
Ad costs vary a lot by industry and market.
Typical cost to get one lead for your business and market: $67
The average amount a new customer spends on a job or purchase.
A call, form, or message counts as "contacting you." Not sure? Leave it at 3.
Pick a number your team could actually handle.
Make it more accurateOptional: 4 quick extras for a sharper estimate+
Count referrals they send you, too.
Change the estimated application cost to reflect your own results.
Only qualified applicants proceed to interviews. Use your actual hiring rate where known.
Illustrative planning assumption only; not a verified benchmark.
Editable planning estimate; reach is not guaranteed and may overlap across platforms.
Most businesses like yours land between $0 and $0.
Budget shown is ad spend only. Estimates, not guarantees.
Your 90-day ad plan
Where to spend, what to expect each month, and a plan you can download.
Unlock your full plan
See the recommended channels, campaign milestones, and a downloadable PDF tailored to your selected goal.
Cost-per-lead starting points come from the LocaliQ / WordStream 2026 Search Advertising Benchmarks (Google & Microsoft Ads), adjusted for market size. Channel split and 90-day expectations reflect Lewis Marketing's campaign experience. Your actual results depend on your location, competition, and offer.
Campaign Goal Planner
Plan your campaign with clarity before you spend. Enter a few basic numbers and this tool estimates profit potential, the revenue target to support it, and the lead volume needed to get there. It also breaks that lead goal into weekly and daily pacing so you can quickly check if your plan is realistic and adjust as needed.