Finish the year strong with 12 proven digital marketing tips designed for the holiday season. From refreshing your Google Business Profile to automating emails, running retargeting ads, and setting 2026 goals, this festive guide will help you boost visibility, capture last-minute sales, and head into the New Year with momentum.
Holiday inboxes are packed with copy-paste messages that all sound the same. Instead of blending in with “limited-time offers,” learn how to craft holiday marketing that speaks to your customers, taps into emotion, and creates real urgency without being pushy. These five strategies will help your brand stand out, drive clicks, and boost conversions this season.
Over the years I’ve watched how new digital tools reshape how we tell stories, how organizations communicate, and how marketing evolves. Today, I want to take you behind the scenes of Sora — OpenAI’s newly launched AI video app — and explore how it could change the game for businesses, nonprofits, and marketers alike.
This fall, don’t let your marketing turn into a horror story. From ghosting leads to letting your website rot, these 5 spooky mistakes could be haunting your business without you even knowing it. Learn how to spot the warning signs, fix them fast, and keep your strategy sharp before Q4 creeps up.
What if your business could pop up in voice assistants, chat replies, or in search answers — so people find you before ever clicking through to your website? That new frontier is called generative search, and it’s shifting how local customers discover and choose businesses.
I’ve seen it more times than I can count: a business decides to “pause” their marketing. Sometimes it’s to cut costs. Sometimes it’s because things are busy and they feel they don’t need marketing right now.But here’s the hard truth — when you stop marketing, you don’t just hit pause on growth… you start sliding backward.
Google’s antitrust saga has finally reached a crucial juncture. This month, U.S. District Judge Amit Mehta ruled that Google does hold illegal monopolies in both general search and search advertising. The decision requires Google to share search data with competitors and end exclusive default search engine deals, but it stops short of divesting Chrome or Android.
Marketing numbers don’t have to be scary. This guide breaks down three must-know metrics every business owner should track.
Google’s new AI-powered Search Generative Experience is changing how local businesses show up online. Fewer clicks mean smarter strategies—and a bigger focus on quality, conversational content.
